Everfest founders wanted to improve company valuation, accelerate product to market fit and gain brand status as the global authority on all festivals in the world. All results aligned to improve valuation prior to their A round capital raise.
Innovation gains: defined success map, activated and engaged market segments into communities with aligned milestones across the festival ecosystem of revelers, venues, artists and national partners; identified and targeted the top brand competitor, Fest300, for a successful merger and product integration.
Impact gains: multiple customer communities evolved into partner engagements and widened the competitive moat, attracting an elite stable of investors with industry expertise into the A round, delivering value-adding capabilities for follow-on funding.
Update: Everfest.com was acquired in January 2020.
Similar venture startup projects:
Broad Reach Engineering (seed round; acquired by MOOG);
Last updated: July 30, 2020
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